WHO ARE WE ?
About
 YASI
VISION
inspired to be a visionary and revolutionary brand that aimed to be among the leaders in this industry and to always look for ways to improve and develop the fishing experience in our region
Mission
Passionate to provide the best-in-class fishing tackles and committed to maintain the highest quality and standards.
Integrity
We conduct ourselves at the highest level of ethical standards. We do what we say, and say what we do.
Customer Centricity
We listen to customers and provide them with superior products and services.
Our Vision
inspired to be a visionary and revolutionary brand that aimed to be among the leaders in this industry and to always look for ways to improve and develop the fishing experience in our region
Our Mission
Passionate to provide the best-in-class fishing tackles and committed to maintain the highest quality and standards.
Our Values
Integrity
We conduct ourselves at the highest level of ethical standards. We do what we say, and say what we do.
Customer Centricity
We listen to customers and provide them with superior products and services.
Sustainability
We promote the sustainable use of our tools by promoting a “Catch & Release” mentality, in addition to environmental protection, the communities, and places where our products are produced and used.
Product & Service
Leadership
We provide innovative, high quality products and services that deliver reliable, easy to use solutions and drive passion for our brand.